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Saturday, April 24, 2010

getting insured

Have you heard anything about insurance advertising? Nowadays, pushing insurance premium is a tough job for companies. Priorities of people changes, and with the high rising cost of goods and commodities, insurance is oftenly dropped to least priority expense in the household. But in my side of the world, auto insurance in the market is now considered a neccessity instead. With the recent flood calamity typhoon Ondoy, a lot of properties: home and cars were severely affected which sadly has no insurance at all. The Acts of God clause used to be a FREE coverage or item from a basic insurance, but come 2010 ... it is already a premium coverage. Worst, it costs more with the Acts of God (AOG) coverage. But of course, after experiencing the Ondoy wrath, the people are now more cautious and careful thus availing not only the basic package but also the premium coverage. Well, that's what you call insurance advertising, capitalizing AOG. Creating the need than focusing on the benefits of the insurance.

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